Hyundai Launches Blue Drive Initiative at the LA Auto Show

Hyundai announced the launch of Blue Drive, an environmental initiative which will bring to market a family of eco-friendly Blue Drive products. With Blue Drive products and technologies, Hyundai will be able to achieve a fleet average of 35 miles per gallon by 2015, five years ahead of government requirements. At the Los Angeles Auto Show, the company revealed plans for its first US market gas-electric full hybrid (to be offered in the next-generation Sonata), introduced a sleek crossover concept powered by a turbocharged gasoline direct injection (GDI) engine, and announced future high-mileage editions of the Accent and Elantra. Available material includes video from the press conference and still images of Hyundai Blue Drive Chassis, Fuel Cell Electric Vehicle and HED-5 i-Mode unveiled at the auto show.

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